Business of Fashion – Ken Pucker http://kpp.active-interactive.com Writer, Investor, Advisory Director, Berkshire Partners - Professor of Practice, Fletcher School Tufts University Thu, 08 Aug 2024 15:29:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 http://kpp.active-interactive.com/wp-content/uploads/2022/07/cropped-PhotoKP-32x32.jpeg Business of Fashion – Ken Pucker http://kpp.active-interactive.com 32 32 Fashion’s Confounding Climate Math, Explained http://kpp.active-interactive.com/articles/fashions-confounding-climate-math-explained/ Wed, 26 Jun 2024 00:21:05 +0000 http://kpp.active-interactive.com/?p=624 Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/

]]> 624 How to Grow a Fashion Brand Without Trashing the Planet http://kpp.active-interactive.com/articles/how-to-grow-a-fashion-brand-without-trashing-the-planet/ Thu, 23 May 2024 00:28:54 +0000 http://kpp.active-interactive.com/?p=608 Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.

 

 

 

 

 

 

 

 

https://www.businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_210524&utm_content=intro

]]> 608 Why Fashion Should Have a Plastics Tax http://kpp.active-interactive.com/articles/why-fashion-should-have-a-plastics-tax/ Fri, 03 May 2024 10:42:37 +0000 http://kpp.active-interactive.com/?p=589 The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.

 

 

 

https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro

]]> 589 Beware the ‘Sheinification’ of Fashion http://kpp.active-interactive.com/articles/beware-the-sheinification-of-fashion/ Tue, 05 Mar 2024 13:17:00 +0000 http://kpp.active-interactive.com/?p=566 The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability

https://www.businessoffashion.com/opinions/sustainability/shein-fast-fashion-hm-sustainability/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_050324&utm_term=SY6SWPMZQBDD7D52PZ42I4CDEU&utm_content=top_story_2_title

]]> 566 Why Big Brands are Pushing Back Against Sustainability Regulations http://kpp.active-interactive.com/articles/why-big-brands-are-pushing-back-against-sustainability-regulations/ Tue, 30 Jan 2024 23:17:32 +0000 http://kpp.active-interactive.com/?p=558 Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/why-big-brands-are-pushing-back-against-sustainability-regulations/

]]> 558 How Fashion’s Business Model Is Wasteful by Design http://kpp.active-interactive.com/articles/how-fashions-business-model-is-wasteful-by-design/ Wed, 20 Dec 2023 14:28:48 +0000 http://kpp.active-interactive.com/?p=540 Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-waste-business-model-design/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_201223&utm_term=R7CCWIZCQJD3ZPWK6R3U72MNQA&utm_content=top_story_2_title

]]> 540 Don’t Believe What Consumers Say When It Comes to Sustainability http://kpp.active-interactive.com/articles/dont-believe-what-consumers-say-when-it-comes-to-sustainability/ Fri, 24 Nov 2023 22:03:44 +0000 http://kpp.active-interactive.com/?p=533 A growing body of consumer surveys suggests interest in sustainable consumption is reaching a tipping point. Those surveys are deeply flawed, writes Kenneth P. Pucker.

]]> 533 Brands Know How to Curb Their Climate Impact. Why Won’t They Do it? http://kpp.active-interactive.com/articles/brands-know-how-to-curb-their-climate-impact-why-wont-they-do-it/ Fri, 20 Oct 2023 12:16:26 +0000 http://kpp.active-interactive.com/?p=515 Most of the world’s biggest fashion companies have committed to radically reduce their greenhouse gas emissions. Though it’s a complex challenge, how to deliver is no mystery.

That is, in part, because there is a cottage industry of consultants advising brands on decarbonisation strategies. As but one high-profile example, trade group Global Fashion Agenda (GFA) and McKinsey co-authored a report in 2020 laying out a comprehensive roadmap to cut fashion greenhouse gas emissions by just over 50 percent by 2030. The analysis shows that more than half the recommended actions will also result in cost savings.

And yet, the industry’s greenhouse gas emissions continue to trend in precisely the opposite direction.

 

https://www.businessoffashion.com/opinions/sustainability/fashion-brands-curb-climate-impact-why-not-inaction/

]]> 515 What Big Brands’ Sustainability Reports Won’t Tell You http://kpp.active-interactive.com/articles/what-big-brands-sustainability-reports-wont-tell-you/ Tue, 22 Aug 2023 13:54:47 +0000 http://kpp.active-interactive.com/?p=495 For much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-sustanability-reporting-wont-tell-you-esg/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_220823&utm_content=intro

]]> 495 Why Mushroom Leather (and Other New Materials) Are Struggling to Scale http://kpp.active-interactive.com/articles/why-mushroom-leather-and-other-new-materials-are-struggling-to-scale/ Thu, 13 Jul 2023 12:47:29 +0000 http://kpp.active-interactive.com/?p=476 Late last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker.

 

https://www.businessoffashion.com/opinions/sustainability/next-generation-materials-innovation-mylo-bolt-threads-mushroom-leather/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_130723&utm_term=NAD7JRM5XRE2BA7JCY7ZD5EOKQ&utm_content=top_story_2_title

 

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