Ken Pucker

Vanguard Splits From BlackRock Over Major Climate Alliance as the Backlash to ESG Builds

Ken Pucker — Thu, 08 Aug 2024 15:32:56 +0000

Vanguard Splits From BlackRock Over Major Climate Alliance as the Backlash to ESG Builds

The Steps Fashion Must Take to Hit Its Sustainability Goals

Ken Pucker — Thu, 08 Aug 2024 15:32:24 +0000

“A miracle has to happen to save the survival of fashion as we know it,” trend forecaster Lidewij Edelkoort wrote to me in an email this week.

I’d asked for thoughts on what a more responsible fashion industry might look like. The responses I received reflect a kind of grim, but stubborn determination to pursue change at the end of a year in which the industry as whole has (yet again) made no meaningful progress towards stated ambitions to curb environmental impact and improve working conditions.

https://www.businessoffashion.com/articles/sustainability/fashion-sustainability-degrowth-regulation-business-model/

As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

Ken Pucker — Thu, 08 Aug 2024 15:32:08 +0000

‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University.

As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen

Ken Pucker — Thu, 11 Jul 2024 12:54:57 +0000

Since December, Nike has lost about 30% of employees who worked primarily on sustainability initiatives, due to layoffs, voluntary departures or transfers to other duties. Already, the company was missing its targets for reducing emissions.

https://www.propublica.org/article/nike-layoffs-sustainability-climate-change

Climate Change is Heating Up the Global Business World

Ken Pucker — Wed, 10 Jul 2024 15:05:26 +0000

We sat down with Kenneth Pucker, sustainability, fashion, and ESG (Environment, Sustainability, and Governance) expert and professor of the practice in the online Master of Global Business Administration (GBA) at The Fletcher School at Tufts University. We discussed how sustainability, ESG, and businesses’ bottom lines collide with the expanding global warming crisis.

Pucker is an accomplished writer, with articles appearing in the Stanford Social Innovation Review, Institutional Investor and the Harvard Business Review. Prior to his professorship at Tufts, he worked at Timberland, serving as chief operating officer from 2000 to 2007.

https://globalbusiness.tufts.edu/experience/resources/global-business-and-climate-change/

Ultra-fast Fashion Rot Spreads to Amazon

Ken Pucker — Mon, 08 Jul 2024 15:13:40 +0000

Shein and competitors like Temu have grown so big that Amazon may be the only retailer that can compete with them.

And that’s exactly what it plans to do with a new discount marketplace that would allow the same suppliers who make goods for the ultra-fast fashion titans to sell their stuff through Amazon. Unbranded items would cost less than $20 each and ship directly to consumers from China in nine to eleven days, the thinking being that U.S. shoppers would wait longer than Amazon’s usual shipment speed for a lower price. The marketplace will focus on fashion, home, and other lifestyle items, and launch in the fall.

https://amyodell.substack.com/p/ultra-fast-fashion-rot-spreads-to

The fizz firm fudging its footprint

Ken Pucker — Wed, 03 Jul 2024 13:50:11 +0000

How can Keurig Dr Pepper report a 12% reduction in scope 3 emissions when they’ve actually increased by 14%? David Burrows reports.

If more companies commit to measuring and reporting publicly on their sustainability performance, four things should happen. ESG performance should improve; more ‘sustainable’ companies should be rewarded; a link tying companies with better ESG records to better equity returns should emerge; and the measurements and reporting should become more rigorous. “Over time, this virtuous cycle would result in a more sustainable form of capitalism,” wrote professor Kenneth Pucker from Tufts University, Massachusetts, in an HBR paper in June 2021.

The fizz firm fudging its footprint

Fashion’s Confounding Climate Math, Explained

Ken Pucker — Wed, 26 Jun 2024 00:21:05 +0000

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/

WE NEED TO TALK ABOUT SHEIN

Ken Pucker — Sat, 22 Jun 2024 16:30:26 +0000

Up until this point, there’s something we’ve avoided talking about almost entirely. Giving this thing extra air time, extra oxygen, felt counterintuitive to everything we stand for. Even if we were being critical – which we would be – we wouldn’t be telling people anything they didn’t already know; preaching to the converted just for clicks. And that’s not what we’re about.

That thing is SHEIN. And, try as we might, we can no longer avoid it; the fast fashion giant has inserted itself into the conversation, not by virtue of its planet-destroying practices, the ones we all know about, but by making claims at sustainability and circularity. By declaring itself a force for good. And let’s be clear: it is most certainly not that.

https://futurevvorld.com/fashion/shein-sustainability/

Inside Shein’s plan to recycle ‘deadstock’ material into new clothing

Ken Pucker — Mon, 03 Jun 2024 14:09:40 +0000

Shein has many vocal critics such as Tufts’ Pucker, who say the company’s low prices and hyper-fast new product cycle encourage unsustainable consumption and resource use. “It’s not just that it’s more polyester, chemicals and microfibers, it’s the associated negative externalities that are unfunded and impact all of humanity.”

https://www.greenbiz.com/article/inside-sheins-plan-recycle-deadstock-material-new-clothing