Fashion – Ken Pucker http://kpp.active-interactive.com Writer, Investor, Advisory Director, Berkshire Partners - Professor of Practice, Fletcher School Tufts University Thu, 08 Aug 2024 15:44:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 http://kpp.active-interactive.com/wp-content/uploads/2022/07/cropped-PhotoKP-32x32.jpeg Fashion – Ken Pucker http://kpp.active-interactive.com 32 32 As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging http://kpp.active-interactive.com/media/as-brands-lurch-towards-green-goals-a-booming-business-of-climate-change-is-emerging-2/ Thu, 08 Aug 2024 15:32:08 +0000 http://kpp.active-interactive.com/?p=307 ‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University.

As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging ]]> 307 Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen http://kpp.active-interactive.com/media/nike-pledged-to-shrink-its-carbon-footprint-it-just-slashed-the-staff-charged-with-making-that-happen/ Thu, 11 Jul 2024 12:54:57 +0000 http://kpp.active-interactive.com/?p=636 Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That HappenSince December, Nike has lost about 30% of employees who worked primarily on sustainability initiatives, due to layoffs, voluntary departures or transfers to other duties. Already, the company was missing its targets for reducing emissions.

https://www.propublica.org/article/nike-layoffs-sustainability-climate-change

]]> 636 Ultra-fast Fashion Rot Spreads to Amazon http://kpp.active-interactive.com/media/ultra-fast-fashion-rot-spreads-to-amazon/ Mon, 08 Jul 2024 15:13:40 +0000 http://kpp.active-interactive.com/?p=631 Shein and competitors like Temu have grown so big that Amazon may be the only retailer that can compete with them.

And that’s exactly what it plans to do with a new discount marketplace that would allow the same suppliers who make goods for the ultra-fast fashion titans to sell their stuff through Amazon. Unbranded items would cost less than $20 each and ship directly to consumers from China in nine to eleven days, the thinking being that U.S. shoppers would wait longer than Amazon’s usual shipment speed for a lower price. The marketplace will focus on fashion, home, and other lifestyle items, and launch in the fall.

 

https://amyodell.substack.com/p/ultra-fast-fashion-rot-spreads-to

 

]]> 631 Fashion’s Confounding Climate Math, Explained http://kpp.active-interactive.com/articles/fashions-confounding-climate-math-explained/ Wed, 26 Jun 2024 00:21:05 +0000 http://kpp.active-interactive.com/?p=624 Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/

]]> 624 How to Grow a Fashion Brand Without Trashing the Planet http://kpp.active-interactive.com/articles/how-to-grow-a-fashion-brand-without-trashing-the-planet/ Thu, 23 May 2024 00:28:54 +0000 http://kpp.active-interactive.com/?p=608 Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.

 

 

 

 

 

 

 

 

https://www.businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_210524&utm_content=intro

]]> 608 Conscious consuming: Sustainable fashion practices help slow climate change http://kpp.active-interactive.com/media/conscious-consuming-sustainable-fashion-practices-help-slow-climate-change/ Thu, 23 May 2024 00:07:17 +0000 http://kpp.active-interactive.com/?p=605  

Conscious consuming: Sustainable fashion practices help slow climate change

 

]]> 605 The fashion industry primes us to reinvent ourselves every season. Don’t fall for it. http://kpp.active-interactive.com/media/the-fashion-industry-primes-us-to-reinvent-ourselves-every-season-dont-fall-for-it/ Tue, 21 May 2024 01:28:35 +0000 http://kpp.active-interactive.com/?p=600 Pucker explained that the dangerous cycle of overproduction and overconsumption is coupled with complicated global supply chains that are hard to trace and make transparency tedious. And disclosure regulations are near non-existent.

He noted that when fashion companies release emissions reports, the majority of these reports include only Scope 1 and Scope 2 emissions, as characterized by the Greenhouse Gas Emissions Protocol. These emissions encompass activities like driving to work and purchasing electricity. They’re not reporting on the big stuff, which is everything else.

“(Companies) don’t want to do any of that,” Pucker said. “It costs money, it’s hard, it’s detailed, and the planet is burning.”

 

The fashion industry primes us to reinvent ourselves every season. Don’t fall for it.

 

]]> 600 Why It’s So Hard to Track the Fashion Industry’s Emissions http://kpp.active-interactive.com/media/why-its-so-hard-to-track-the-fashion-industrys-emissions/ Thu, 16 May 2024 16:37:43 +0000 http://kpp.active-interactive.com/?p=593 A growing number of fashion companies are talking about substantially cutting their greenhouse gas emissions. But evaluating those efforts is tricky.

https://www.bloomberg.com/news/features/2024-05-16/is-your-favorite-fashion-brand-cutting-emissions-it-s-tricky?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcxNTg2MzMxMSwiZXhwIjoxNzE2NDY4MTExLCJhcnRpY2xlSWQiOiJTREtUQUtEV1gyUFMwMCIsImJjb25uZWN0SWQiOiJFMkUzODg2QzgzREM0NTUxOEVFM0M2MDRGN0ZBRTlGMyJ9.B64jSM_CdVSN7A39q7ZLbDr9cAb74sWGex6lDznvwLQ&sref=fnjoKOAK

]]> 593 Why Fashion Should Have a Plastics Tax http://kpp.active-interactive.com/articles/why-fashion-should-have-a-plastics-tax/ Fri, 03 May 2024 10:42:37 +0000 http://kpp.active-interactive.com/?p=589 The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.

 

 

 

https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro

]]> 589 Why H&M is turning away from polyester recycled from bottles http://kpp.active-interactive.com/media/why-hm-is-turning-away-from-polyester-recycled-from-bottles/ Sun, 14 Apr 2024 21:51:53 +0000 http://kpp.active-interactive.com/?p=582 H&M’s new deal to buy $600 million of “circular” polyester over seven years from Syre, a Swedish startup it co-founded, underlines one of fashion’s dirty secrets: Making new polyester from recycled bottles sounds environmentally friendly but, in reality, polyester is a huge source of pollution. And recycling bottles to make more polyester might be worse than the alternative — keeping the bottles in the beverage industry where they can be recycled.

Now some fashion companies are moving toward circular, textile-to-textile solutions that cut recycled bottles from the process altogether.

https://www.greenbiz.com/article/why-hm-turning-away-polyester-recycled-bottles?

 

 

utm_campaign=newsletter&utm_medium=email&utm_source=newsletter&utm_content=Circularity&mkt_tok=MjExLU5KWS0xNjUAAAGSTOPV6kTgCsfQ9RWoislXUGzKE6XEQIv4CH-P6WpK0l-NGzM9fPViOR3tM2ngKUsw_sCb6KDitxIt3RmbbiT-ktO8BYzhmECT-CcGvJJk7g

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