Shein – Ken Pucker http://kpp.active-interactive.com Writer, Investor, Advisory Director, Berkshire Partners - Professor of Practice, Fletcher School Tufts University Thu, 08 Aug 2024 15:33:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 http://kpp.active-interactive.com/wp-content/uploads/2022/07/cropped-PhotoKP-32x32.jpeg Shein – Ken Pucker http://kpp.active-interactive.com 32 32 WE NEED TO TALK ABOUT SHEIN http://kpp.active-interactive.com/media/we-need-to-talk-about-shein/ Sat, 22 Jun 2024 16:30:26 +0000 http://kpp.active-interactive.com/?p=621 Up until this point, there’s something we’ve avoided talking about almost entirely. Giving this thing extra air time, extra oxygen, felt counterintuitive to everything we stand for. Even if we were being critical – which we would be – we wouldn’t be telling people anything they didn’t already know; preaching to the converted just for clicks. And that’s not what we’re about.

That thing is SHEIN. And, try as we might, we can no longer avoid it; the fast fashion giant has inserted itself into the conversation, not by virtue of its planet-destroying practices, the ones we all know about, but by making claims at sustainability and circularity. By declaring itself a force for good. And let’s be clear: it is most certainly not that.

https://futurevvorld.com/fashion/shein-sustainability/

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Inside Shein’s plan to recycle ‘deadstock’ material into new clothing http://kpp.active-interactive.com/media/inside-sheins-plan-to-recycle-deadstock-material-into-new-clothing/ Mon, 03 Jun 2024 14:09:40 +0000 http://kpp.active-interactive.com/?p=617 Shein has many vocal critics such as Tufts’ Pucker, who say the company’s low prices and hyper-fast new product cycle encourage unsustainable consumption and resource use. “It’s not just that it’s more polyester, chemicals and microfibers, it’s the associated negative externalities that are unfunded and impact all of humanity.”

https://www.greenbiz.com/article/inside-sheins-plan-recycle-deadstock-material-new-clothing

 

 

 

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