With the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”.
The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through the lower Assembly on March 14, now has to go through the French Senate next spring. It was promoted by Antoine Vermorel-Marques, right-wing MP, in a March 14 video on TikTok. On the platform, he parodies fast fashion haul videos while promoting his political proposals.