Stanford Social Innovation Review
For the past 30 years, celebrated academics and business leaders have promoted the idea that companies often profit by addressing social and environmental problems. Although these proposals have been hailed as promising breakthroughs, they are unscientific and counterproductive.
By Andrew A. King & Kenneth P. Pucker Winter 2021
Read the full article:
https://ssir.org/articles/entry/the_dangerous_allure_of_win_win_strategies