Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.
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How to Grow a Fashion Brand Without Trashing the Planet
Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.
https://www.businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_210524&utm_content=intro
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Why Fashion Should Have a Plastics Tax
The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.
https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro
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Beware the ‘Sheinification’ of Fashion
The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability
https://www.businessoffashion.com/opinions/sustainability/shein-fast-fashion-hm-sustainability/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_050324&utm_term=SY6SWPMZQBDD7D52PZ42I4CDEU&utm_content=top_story_2_title
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Why Big Brands are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
https://www.businessoffashion.com/opinions/sustainability/why-big-brands-are-pushing-back-against-sustainability-regulations/
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How Fashion’s Business Model Is Wasteful by Design
Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker.
https://www.businessoffashion.com/opinions/sustainability/fashion-waste-business-model-design/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_201223&utm_term=R7CCWIZCQJD3ZPWK6R3U72MNQA&utm_content=top_story_2_title
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Don’t Believe What Consumers Say When It Comes to Sustainability
A growing body of consumer surveys suggests interest in sustainable consumption is reaching a tipping point. Those surveys are deeply flawed, writes Kenneth P. Pucker.
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Brands Know How to Curb Their Climate Impact. Why Won’t They Do it?
Most of the world’s biggest fashion companies have committed to radically reduce their greenhouse gas emissions. Though it’s a complex challenge, how to deliver is no mystery.
That is, in part, because there is a cottage industry of consultants advising brands on decarbonisation strategies. As but one high-profile example, trade group Global Fashion Agenda (GFA) and McKinsey co-authored a report in 2020 laying out a comprehensive roadmap to cut fashion greenhouse gas emissions by just over 50 percent by 2030. The analysis shows that more than half the recommended actions will also result in cost savings.
And yet, the industry’s greenhouse gas emissions continue to trend in precisely the opposite direction.
https://www.businessoffashion.com/opinions/sustainability/fashion-brands-curb-climate-impact-why-not-inaction/
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What Big Brands’ Sustainability Reports Won’t Tell You
For much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker.
https://www.businessoffashion.com/opinions/sustainability/fashion-sustanability-reporting-wont-tell-you-esg/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_220823&utm_content=intro
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Why Mushroom Leather (and Other New Materials) Are Struggling to Scale
Late last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker.
https://www.businessoffashion.com/opinions/sustainability/next-generation-materials-innovation-mylo-bolt-threads-mushroom-leather/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_130723&utm_term=NAD7JRM5XRE2BA7JCY7ZD5EOKQ&utm_content=top_story_2_title