With summer comes plastic–polyester dresses, synthetic bikinis, water bottles, and so on. I wonder how many of you are thinking about the repercussions of all of that. I know that today’s fashion motto is “circularity will save us all.” I embarked on a quest a couple of years ago in the form of a short documentary Fashionscapes: A Circular Economy, but I am sorry to break it to you: a recent conversation with former Timberland COO Ken Pucker (and his brilliant analysis in the Stanford Social Innovation Review, A Circle That Isn’t Easily Squared) posited fashion and circularity as an oxymoron.
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