H&M’s new deal to buy $600 million of “circular” polyester over seven years from Syre, a Swedish startup it co-founded, underlines one of fashion’s dirty secrets: Making new polyester from recycled bottles sounds environmentally friendly but, in reality, polyester is a huge source of pollution. And recycling bottles to make more polyester might be worse than the alternative — keeping the bottles in the beverage industry where they can be recycled.
Now some fashion companies are moving toward circular, textile-to-textile solutions that cut recycled bottles from the process altogether.
https://www.greenbiz.com/article/why-hm-turning-away-polyester-recycled-bottles?
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