A growing body of consumer surveys suggests interest in sustainable consumption is reaching a tipping point. Those surveys are deeply flawed, writes Kenneth P. Pucker.
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Brands Know How to Curb Their Climate Impact. Why Won’t They Do it?
Most of the world’s biggest fashion companies have committed to radically reduce their greenhouse gas emissions. Though it’s a complex challenge, how to deliver is no mystery.
That is, in part, because there is a cottage industry of consultants advising brands on decarbonisation strategies. As but one high-profile example, trade group Global Fashion Agenda (GFA) and McKinsey co-authored a report in 2020 laying out a comprehensive roadmap to cut fashion greenhouse gas emissions by just over 50 percent by 2030. The analysis shows that more than half the recommended actions will also result in cost savings.
And yet, the industry’s greenhouse gas emissions continue to trend in precisely the opposite direction.
https://www.businessoffashion.com/opinions/sustainability/fashion-brands-curb-climate-impact-why-not-inaction/
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The problem with fashion’s sustainability awards
A crop of fashion accolades have been awarded to fashion brands, recognising progress in circularity and other sustainability goals. It’s a double-edged sword, experts say.
https://www.voguebusiness.com/sustainability/the-problem-with-fashions-sustainability-awards-gucci-cnmi