• The fizz firm fudging its footprint

    How can Keurig Dr Pepper report a 12% reduction in scope 3 emissions when they’ve actually increased by 14%? David Burrows reports.

    If more companies commit to measuring and reporting publicly on their sustainability performance, four things should happen. ESG performance should improve; more ‘sustainable’ companies should be rewarded; a link tying companies with better ESG records to better equity returns should emerge; and the measurements and reporting should become more rigorous. “Over time, this virtuous cycle would result in a more sustainable form of capitalism,” wrote professor Kenneth Pucker from Tufts University, Massachusetts, in an HBR paper in June 2021.

    The fizz firm fudging its footprint