Up until this point, there’s something we’ve avoided talking about almost entirely. Giving this thing extra air time, extra oxygen, felt counterintuitive to everything we stand for. Even if we were being critical – which we would be – we wouldn’t be telling people anything they didn’t already know; preaching to the converted just for clicks. And that’s not what we’re about.

That thing is SHEIN. And, try as we might, we can no longer avoid it; the fast fashion giant has inserted itself into the conversation, not by virtue of its planet-destroying practices, the ones we all know about, but by making claims at sustainability and circularity. By declaring itself a force for good. And let’s be clear: it is most certainly not that.

https://futurevvorld.com/fashion/shein-sustainability/