• Carbon Neutral Claims Under Investigation In Greenwashing Probe

    Last month, the European Parliament set out to ban environmental claims about carbon neutrality based on carbon offsetting schemes. This has caused ripple implications for sustainability and marketing teams, especially their public-facing approach on how to reach ‘net zero’.

    https://www.forbes.com/sites/amynguyen/2023/06/16/carbon-neutral-claims-under-investigation-in-greenwashing-probe/?sh=2e710bfa6431

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  • You Might Want to Think Twice About Clothing Brands That Push Rental, Resale, and Recycling

    This month, three shirts, two dresses, and a pair of shorts arrived at my door. They’re mine, but only for a month. After that, I’ll pack them in a reusable tote bag and send them to a warehouse in Pennsylvania, where they’ll be cleaned and shipped to their next (temporary) owner.

    Along with more than 150,000 other people—most of them, like me, women between the ages of 25 and 35—I subscribe to Nuuly, a rental service operated by URBN, the parent company of brands including Anthropologie, Free People, and Urban Outfitters. For just shy of $100 a month, I get a regular influx of new clothing—and a chance to clear my conscience.

    https://time.com/6285257/is-clothing-rental-resale-recycling-sustainable-nuuly/

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  • Circularity Is a Fashionable Fantasy

    The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Kenneth Pucker

     

     

     

     

     

    https://www.businessoffashion.com/opinions/sustainability/op-ed-circularity-is-a-fashionable-fantasy/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_260523&utm_term=3PNLIJGNHNEHBCFER4M45JG3V4&utm_content=top_story_3_title

     

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  • A Circle That Isn’t Easily Squared

    Industries ranging from soft drinks to furniture to electronics to fashion follow a one-way path of “make, take, and waste.” This linear operating system is straining resources, polluting oceans, and generating mountains of waste. Unrelenting pressure for growth continues to stress biodiversity and accelerate atmospheric warming, thereby increasing the intensity and incidence of drought, flooding, and migration. As a result, the public’s consent to resource-consumptive industries is increasingly at risk.

     

    https://ssir.org/articles/entry/a_circle_that_isnt_easily_squared

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  • Important Problems with Andreas Feiner

    In this episode we speak with Ken Pucker, who is an advisor at Berkshire Partners, lectures about sustainability at the TUFTS university.
    You will get interesting insights in his career at Timberland and the pioneer role that Timberland took in regards to ESG.
    Ken will tell you why he decided to leave Timberland in the end and go to live with his family in Jerusalem for a while.
    Nowadays, Ken is a Professor of Practice at TUFTS University, where he lectures on ESG-related topics such as ESG investments and why companies urgently need to take ESG matters into account in order to remain or become attractive for investors.

    https://podcasts.apple.com/us/podcast/3-the-important-role-of-esg-for-companies-with/id1683622451?i=1000613984210

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  • When Marketing Gets Political

    • This week, Rothy’s is turning its marketing clout to support a New York State recycling bill.
    • As brands look to back up sustainability marketing such moves are likely to become more common, particularly when business interests, consumer values and policy efforts align.
    • Support for regulatory changes is needed for brands to deliver on their sustainability commitments, but corporate advocacy also needs to take on the issues brands create.

    https://www.businessoffashion.com/articles/sustainability/rothys-bottle-bill-new-york-recycling/

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  • Leading the Charge: Ken Pucker on the Future of Sustainable Fashion

    In this incredible episode, we are joined by seasoned professional and sustainability expert Ken Pucker. With a wealth of experience in the fashion industry, including serving as COO of Timberland, Ken offers a unique and knowledgeable perspective on the future of sustainable fashion. Whether you are looking to learn more about the challenges and opportunities in the industry, or simply want to hear from one of the most insightful voices in the field, this episode is a must-listen. So sit back, relax, and get ready to be inspired by Ken’s incredible knowledge and expertise.

    https://podcasts.apple.com/fr/podcast/moda-m%C3%A9tiers/id1565826832?l=en&i=1000604277141

     

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